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Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies designed a narrative quest ending at a new Mamie Clafoutis store. Upon completion, users earned a digital token exchangeable for a free pastry, letting the partner track redemptions and gather light engagement data.
The quest brought Montrealers to a lower-traffic area, promoting the new bakery through a fun, app-based experience that introduced the brand to new neighbourhood visitors.
The quest boosted visits and led to extra purchases. Mamie Clafoutis gained valuable data on participation, sharing, and time spent, showing how storytelling and data can drive deeper engagement and business growth.
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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognition—all while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
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