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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
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Narrative Quest with Digital Reward and AR
Homies designed a custom quest in the Angus district, leading users to a hidden mural. Along a themed journey, they uncovered the artistâs message. Once on site, they received a digital item that allowed them to scan the mural with their camera and trigger an augmented reality experience.
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Highlight a Hidden Mural and Foster Local Connection
The mural, tucked away in a discreet location, often went unnoticed. Through the Homies app, a quest was created to guide users to it. The aim: reveal the artwork, share the artistâs values, and help people rediscover the neighborhood through a playful and engaging experience.
Increased Visibility and Strong Connection to the Artwork
The quest led many participants to discover an often-overlooked piece. The AR experience surprised, delighted, and sparked spontaneous sharing. This project illustrates how technology and storytelling can elevate local art and strengthen community bonds.
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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
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Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
The Homies Network is designed and developed by a multicultural team of various beliefs, preferences, and identities. We're proud to be based in Canada and dedicated to celebrating every individual's unique story.
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