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Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
What We Did
Lynks Quest: Halloween Dog Chase
Homies created a geo-located scavenger hunt near a flagship store in Montreal. The Halloween-themed quest guided users through a park on a playful dog chase, ending at Cocooning CafĂ© and The Beagle Shop. Players who completed it received a digital token redeemable for a rebate at either storeâdriving visits and allowing partners to track completions.
Objective
Drive Awareness & Foot Traffic Creatively
With Cocooning Café newly opened, the goal was to attract attention and new visitors. Instead of traditional ads, the quest offered an interactive way to explore both brands, encouraging discovery through storytelling, visuals, and on-site engagement.
Results
Increased Visits & Brand Engagement
The quest brought curious parkgoers and new customers to both stores. The reward added value, while the experience stood out from typical campaigns. It proved how gamified storytelling can turn foot traffic into meaningful brand interactions.
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