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Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
Story-Driven Quest with Digital Rewards
Homies designed a custom quest through the Angus district, leading users to Les Givrés. Completing it earned them a digital token for a new ice cream flavour, redeemable in-store. The quest encouraged exploration while helping the brand track completions and connect with users through a themed storyline.
Boosting Foot Traffic & Community Connection
At summerâs end, Les GivrĂ©s aimed to attract more in-store visits amidst strong competition. The interactive quest offered a fresh way to stay top-of-mind and engage their local audience creatively.
Higher Traffic & Sales in a Slow Period
The quest brought in new customers during a typically quiet time, with many making extra purchases. This collaboration highlighted how digital storytelling and rewards can boost visibility and drive real-world results.
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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
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