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We transformed Luminoâs city-wide art installations into an interactive discovery experience, making it easier for visitors to locate artworks while gamifying exploration across downtown Montreal.
Campaign: Lumino MTL Interactive Map
Lumino MTL showcases large-scale light and digital artworks installed across downtown Montreal. While the installations are spread throughout the city, visitors often had to either juggle between multiple web map pages or rely on a static image of the festival map to locate the artworks.
Homies simplified the experience by integrating every installation as an exact geolocated Lynks Point directly inside the Homies app.
Visitors could:
By centralizing all artworks inside one interactive map, Homies made it easier to explore, more engaging, and more rewarding.
Improve accessibility and increase engagement with public art
The goal was to:
By turning static map locations into interactive, claimable points, Homies transformed passive viewing into an active city-wide experience.
Simplified navigation and deeper exploration
Participants were able to:
The campaign demonstrated how Homies can enhance large-scale public art events by combining precise geolocation, gamification, and measurable engagement into one seamless mobile experience.
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We transformed Luminoâs city-wide art installations into an interactive discovery experience, making it easier for visitors to locate artworks while gamifying exploration across downtown Montreal.
We launched a city-wide scavenger hunt as part of Montrealâs Advent Calendar, where players visited local businesses to earn daily prizes. The experience was designed to drive foot traffic, help people discover new brick-and-mortar stores, and reward participation with thousands of dollars in prizes provided by local merchants.
As part of the festivities of Quebecâs FĂȘte Nationale, Les Guinguettes invited Homies to create a quest where visitors learned about Canadian poet and publisher Gilles Vigneault, and its iconic song Gens du pays, defining Quebecâs Independence Anthem - Festival rewards were granted upon completion
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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
The Homies Network is designed and developed by a multicultural team of various beliefs, preferences, and identities. We're proud to be based in Canada and dedicated to celebrating every individual's unique story.
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