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We launched a city-wide scavenger hunt as part of Montrealâs Advent Calendar, where players visited local businesses to earn daily prizes. The experience was designed to drive foot traffic, help people discover new brick-and-mortar stores, and reward participation with thousands of dollars in prizes provided by local merchants.
Campaign: South-West Advent Calendar
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In collaboration with La Lutinerie and several Commercial Development Corporations (SDCs) of the City of Montréal, including Monk, Pointe-Saint-Charles, Le Sud-Ouest, and Les Quartiers du Canal, Homies launched a city-wide Advent Calendar scavenger hunt throughout December.
Players explored Montréal using an interactive map featuring 100+ participating local businesses. Each IRL visits allowed them to collect a Golden Cookie and enter daily prize draws, with rewards offered directly by the businesses.
The experience turned holiday outings into a simple and engaging way to discover new brick-and-mortar stores.
In total, the campaign awarded thousands of dollars in prizes, while encouraging people to support local businesses during the holiday season.
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Drive foot traffic and encourage local discovery
The goal was to bring people into local shops throughout December and make discovering new businesses part of a fun, repeatable experience.
By using a scavenger hunt format with daily rewards, Homies offered an engaging alternative to traditional promotions, encouraging real-world participation and repeat visits.
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Increased visits and meaningful local impact
The campaign generated strong daily engagement, with participants returning regularly to explore new businesses and increase their chances of winning.
Participating merchants benefited from increased visibility, measurable foot traffic, and exposure to new customers.
Overall, the campaign demonstrated how Homies can transform a seasonal contest into a clear, effective tool for driving local commerce, while rewarding participants with real prizes.
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We launched a city-wide scavenger hunt as part of Montrealâs Advent Calendar, where players visited local businesses to earn daily prizes. The experience was designed to drive foot traffic, help people discover new brick-and-mortar stores, and reward participation with thousands of dollars in prizes provided by local merchants.
As part of the festivities of Quebecâs FĂȘte Nationale, Les Guinguettes invited Homies to create quests where visitors learned about Canadian poet and publisher Gilles Vigneault, and its iconic song Gens du pays, defining Quebecâs Independence Anthem - Festival rewards were granted upon completion
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Homies crafted a quest to guide users to a hidden mural, offering them a tradable digital token that unlocks an AR experience through image recognitionâall while educating them about the artwork
Homies crafted a quest to drive customers to Mamie Clafoutis' new location, rewarding them with a tradable digital token while gathering insights on engagement.
Homies launched a Halloween-themed scavenger hunt, introducing users to Cocooning Café and The Beagle Shop with a redeemable store rebate, boosting brand discovery.
Homies led users on a quest to Les Givrés, rewarding them with a digital token to redeem a new ice cream flavor, boosting foot traffic and local engagement.
The Homies Network is designed and developed by a multicultural team of various beliefs, preferences, and identities. We're proud to be based in Canada and dedicated to celebrating every individual's unique story.
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